In a world that’s increasingly dominated by video, getting more views on YouTube should be near (if not at) the top of every content marketer’s to-do list.
Getting more views on YouTube starts with creating engaging videos. It also includes promoting your videos on social media and optimizing your YouTube channel.
Create a compelling title
The title of your YouTube video is the first thing a viewer will see, so it’s important to make it catchy and interesting. This will help them decide if your video is worth watching and can help increase the number of views you get.
You want your YouTube video title to be descriptive and include keywords that your audience would search for. The more relevant keywords you use, the higher your video will rank in search results. However, be careful not to overdo it with keywords. Titles that are too long will be truncated in search results, and they may also confuse the algorithm.
You should also avoid using clickbait titles, as these can result in negative feedback from viewers and a loss of credibility for your channel. In addition, you should always live up to what your video promises, or YouTube will bury it immediately. You can use a headline analyzer tool, such as CoSchedule’s Headline Studio, to improve your video title.
Optimize your video for search engines
Search engines prioritize video titles and descriptions that match user intent. YouTube also places importance on “watch time” (how long users stay on a video). By using keywords in your title and description, you’ll increase your chances of ranking higher on YouTube.
Another way to optimize a video for search is to use subtitles or closed captions. These files communicate video dialogue to viewers who don’t have audio, and they contain keywords that are picked up by broad searches, similar to a transcript.
You should also make sure that your video’s tags are relevant to your keyword, but avoid overusing them or adding irrelevant ones just to get more views. YouTube can penalize videos that use too many irrelevant tags. To help with this, you can use tools like vidIQ and Cyfe, which provide video analytics and keyword research. They can even tell you which tags are performing best for your video. And a final tip: create an eye-catching thumbnail for your video.
Promote your video on social media
YouTube is not a standalone video search engine, so it’s important to promote your videos on other social media platforms. In fact, using a video link in your social media bio can boost your views, especially if you pin the video to the top of your profile.
Another great way to get more views on your YouTube videos is by creating a community around them. This can be done by encouraging viewers to share the video, leave a comment, or subscribe. In addition, you can also host a contest or giveaway to reward your audience.
When promoting your YouTube videos, make sure they are relevant to your target audience. This will help you gain more views and build brand affinity. It is also important to use a keyword rich title and description. In addition, it’s a good idea to include captions and/or upload a transcript for your videos. This will improve their search engine optimization (SEO). It is also a good idea to add links in your video description to drive viewers to your website or other social channels.
Create a playlist
One of the best ways to get more views on YouTube is to grow your subscriber base. This will allow you to see more of your videos in people’s feeds and gives them a notification every time you create a new video. You can do this by asking viewers to subscribe at the beginning and end of your videos.
You can also optimize your playlist by giving it a compelling title and description. This will improve its ranking in search engines and increase the number of views. You have 5,000 characters to use, so make sure you integrate keywords that your audience is searching for.
You can also set your playlist to be public, unlisted or private. This will determine who can see your playlist and how easily they can find it. You can even add a video as the playlist thumbnail! This will give it a unique visual that will draw in viewers. You can even set the playlist to be a series playlist, which will encourage your viewership to watch your videos in order.how to get views on youtube